{"id":64178,"date":"2026-03-04T09:08:14","date_gmt":"2026-03-04T15:08:14","guid":{"rendered":"https:\/\/www.yuengling.com\/?post_type=news&p=64178"},"modified":"2026-03-04T09:16:11","modified_gmt":"2026-03-04T15:16:11","slug":"yuengling-light-lager-expands-partnership-with-field-stream-through-2026-new-limited-edition-packaging","status":"publish","type":"news","link":"https:\/\/www.yuengling.com\/news\/yuengling-light-lager-expands-partnership-with-field-stream-through-2026-new-limited-edition-packaging\/","title":{"rendered":"Yuengling Light Lager Expands Partnership with Field & Stream Through 2026 New Limited-Edition Packaging"},"content":{"rendered":"\n

America\u2019s Oldest Brewery and Field & Stream continue their shared celebration of outdoor adventure, tradition, and American craftsmanship.<\/em><\/p>\n\n\n\n

POTTSVILLE, PA. (March 4, 2026)<\/strong> \u2013 D.G. Yuengling & Son, Inc., America\u2019s Oldest Brewery, announced today the return of its popular Yuengling Light Lager \u00d7 Field & Stream limited-edition cans and packs, available across the brewery\u2019s growing 30-state footprint throughout 2026.<\/p>\n\n\n\n

Now entering the second year of this partnership, Yuengling and Field & Stream once again join forces to celebrate America\u2019s outdoor heritage with a new and refreshed design that captures the spirit of adventure, craftsmanship, and shared American values.<\/p>\n\n\n\n

For the 2026 edition, Yuengling\u2019s design team worked closely with Field & Stream to select vintage magazine cover art that captured the spirit of American adventure and reimagined those illustrations for this year\u2019s cans and packs. The result is a modern Light Lager pack that feels both timeless and distinctly Yuengling, a nod to classic outdoor storytelling with a fresh twist for today\u2019s drinkers.  Light Lager is a distinctly different light beer with a subtle amber color and full flavor, yet only 99 calories and 3.2 carbs.<\/p>\n\n\n\n

The 2026 design spans 12-ounce and 16-ounce Light Lager cans and 12- and 24-pack cartons, featuring Field & Stream\u2019s iconic outdoor imagery alongside Yuengling\u2019s signature eagle that represents the brewery\u2019s longevity, quality and pride. Each pack includes a QR code connecting consumers to exclusive prizes and sweepstakes including a chance to win a stay at the Field & Stream Lodge Co in Bozeman, Montana plus quarterly prizes such as Yuengling coolers, camping chairs, and co-branded apparel.<\/p>\n\n\n\n

\u201cThis partnership continues to resonate with our consumers because it celebrates the same things Yuengling stands for: hard work, quality, and the great American outdoors,\u201d said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer. \u201cAfter the success of last year\u2019s collaboration, we\u2019re proud to bring it back in 2026 and give our Light Lager drinkers another reason to raise a can to adventure.\u201d<\/p>\n\n\n\n

Founded in 1829, Yuengling\u2019s nearly 200-year heritage is built on family tradition, independence, and resilience. These values are shared with Field & Stream, the iconic outdoor-lifestyle brand. Together, the brands continue to connect with loyal fans who value authenticity, craftsmanship, and the simple reward of time spent outdoors.<\/p>\n\n\n\n

\u201cThis partnership has proven to be a natural fit with Light Lager drinkers,\u201d said Wendy Yuengling, Chief Administrative Officer. \u201cBoth Yuengling and Field & Stream have deep American roots built on a love for the outdoors and a respect for traditions that stand the test of time.\u201d<\/p>\n\n\n\n

This partnership reinforces Yuengling\u2019s strategic focus on Light Lager, bringing additional visibility and momentum to the brand. The collaboration builds on that by offering consumers a limited-edition design that celebrates both their favorite light beer and a shared legacy rooted in adventure and conservation.<\/p>\n\n\n\n

Yuengling Light Lager \u00d7 Field & Stream limited\u2011edition packs are hitting shelves now with distribution continuing across Yuengling\u2019s 30\u2011state footprint throughout the year.<\/p>\n\n\n\n

Find out more at https:\/\/www.yuengling.com\/legends\/<\/a><\/p>\n\n\n\n

About D.G. Yuengling & Son, Inc. <\/strong><\/p>\n\n\n\n

Founded in 1829, D.G. Yuengling & Son, Inc. is America\u2019s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale\u00ae, Oktoberfest, and Bongo Fizz. <\/p>\n\n\n\n

Visitors can explore Yuengling\u2019s rich history with a free tour of America\u2019s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise.  Get news, updates and access media images here: https:\/\/www.yuengling.com\/news<\/a> <\/p>\n\n\n\n

About Field & Stream<\/strong><\/p>\n\n\n\n

For more than a century, Field & Stream <\/em>has been the most-trusted voice of the outdoors.  With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors\u2014all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story\u2014and nobody tells one better than Field & Stream. <\/em>Acclaimed singer-songwriters Eric Church and Morgan Wallen, along with a group of experienced brand builders, acquired and relaunched Field & Stream in 2024, unifying this legacy brand for the first time in its history. Now embarking on a new chapter, the next generation of Field & Stream<\/em> includes an outdoor-lifestyle media platform–rooted in storytelling, a return to a premium print publication, a membership community, a wide variety of co-branded and licensed product lines, plus experiential brand extensions such as a modern and affordable lifestyle lodge concept. For more information visit www.fieldandstream.com<\/strong><\/a>.<\/p>\n","protected":false},"featured_media":64179,"template":"","news-category":[21,190],"class_list":["post-64178","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news","news-category-gallery"],"acf":[],"yoast_head":"\nYuengling Light Lager Expands Partnership with Field & Stream Through 2026 New Limited-Edition Packaging - Yuengling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yuengling.com\/news\/yuengling-light-lager-expands-partnership-with-field-stream-through-2026-new-limited-edition-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yuengling Light Lager Expands Partnership with Field & Stream Through 2026 New Limited-Edition Packaging - Yuengling\" \/>\n<meta property=\"og:description\" content=\"America\u2019s Oldest Brewery and Field & Stream continue their shared celebration of outdoor adventure, tradition, and American craftsmanship. 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