POTTSVILLE, PA. (March 18, 2026) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, today announced the debut of its new Yuengling Lager × Philadelphia Phillies limited-edition cans and packaging. The release celebrates the brewery’s longstanding connection to Pennsylvania sports, its relationship with the Phillies organization, and the continuation of Yuengling’s brand ambassadorship with All-Star pitcher Aaron Nola.

Now entering another exciting season of collaboration, Yuengling and the Phillies once again join forces to honor hometown pride, team spirit, and the shared values of tradition, hard work, and unwavering loyalty. The 2026 cans feature a refreshed design that pairs Yuengling’s iconic Lager imagery with the Phillies’ throwback Liberty Bell logo, inspired by the club’s beloved Powder Blue uniforms.

For this year’s limited-edition release, Yuengling’s design team worked closely with the Phillies to create packaging that captures the unmistakable energy of baseball season in Philadelphia. The result is a dynamic, collectible Lager can that blends the brewery’s nearly 200-year heritage with the grit, excitement, and passion that define Phillies baseball, a design fans will be proud to display all season long. The new Phillies Lager can will be available in 12‑ounce and 16‑ounce varieties and in 12‑pack cartons throughout the local market, with the cans also available in the ballpark.

Continuing the Partnership with Aaron Nola

As part of the 2026 season, Yuengling proudly continues its partnership with All-Star pitcher Aaron Nola as a Yuengling brand ambassador. A respected leader on and off the field, Nola embodies the dedication, work ethic, and loyalty that align naturally with Yuengling’s nearly 200-year family legacy. Throughout the season, fans can expect exclusive digital content, and special promotions featuring Nola as he represents both the Phillies and America’s Oldest Brewery.

Founded in 1829, Yuengling’s nearly two-century legacy is deeply rooted in Pennsylvania, a lineage that mirrors the rich history of the Phillies, established in 1883. Together, the brands continue to unite generations of fans who appreciate tradition, craftsmanship, and the thrill of America’s pastime.

Yuengling Traditional Lager is the brewery’s flagship brand and proudly serves as The Official Lager of the Phillies. This collaboration builds on that foundation, offering fans a collectible design that celebrates the team they love with the beer they trust.

The 2026 Yuengling Lager × Philadelphia Phillies limited-edition cans and packaging will be available at retailers beginning March 2026 and will remain on shelves while supplies last.

About D.G. Yuengling & Son, Inc. 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, FLIGHT, Black & Tan, Golden Pilsner, Premium, Premium Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, and Bongo Fizz. 

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise.  Get news, updates and access media images here: https://www.yuengling.com/news 

About The Philadelphia Phillies

The Philadelphia Phillies are a Major League Baseball team. They are the oldest continuous, one name, one city franchise in all professional American sports, dating to 1883. The Phillies are a member of the Eastern Division of Major League Baseball’s National League. Since 2004, the team’s home has been Citizens Bank Park in the South Philadelphia section of the city, where they have captured a World Series championship (2008), three National League pennants (2008-09, 2022) and seven NL East titles (2007-11, 2024-25). For more information, visit  www.phillies.com.

About Aaron Nola in the Community

Aaron Nola, the longest-tenured member of the Phillies, has been utilizing his platform to make a difference since his major league debut in 2015. The veteran right-hander, along with his wife, Hunter, has dedicated countless hours to raising money and awareness for several charitable endeavors, including Philabundance and Team Red, White & Blue. In recognition of his philanthropic efforts, Aaron was recognized as the 2025 Most Valuable Philanthropist by The Players Trust, the charitable arm of Major League Baseball. This past season, he was also the Phillies’ nominee for the prestigious Roberto Clemente Award and recipient of the Phillies Community Service Award.

Media Contact:
Bethany Ingerick
570-622-0153 x 1574
bingerick@yuengling.com

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POTTSVILLE, PA. (March 4, 2026) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announced today the return of its popular Yuengling Light Lager × Field & Stream limited-edition cans and packs, available across the brewery’s growing 30-state footprint throughout 2026.

Now entering the second year of this partnership, Yuengling and Field & Stream once again join forces to celebrate America’s outdoor heritage with a new and refreshed design that captures the spirit of adventure, craftsmanship, and shared American values.

For the 2026 edition, Yuengling’s design team worked closely with Field & Stream to select vintage magazine cover art that captured the spirit of American adventure and reimagined those illustrations for this year’s cans and packs. The result is a modern Light Lager pack that feels both timeless and distinctly Yuengling, a nod to classic outdoor storytelling with a fresh twist for today’s drinkers.  Light Lager is a distinctly different light beer with a subtle amber color and full flavor, yet only 99 calories and 3.2 carbs.

The 2026 design spans 12-ounce and 16-ounce Light Lager cans and 12- and 24-pack cartons, featuring Field & Stream’s iconic outdoor imagery alongside Yuengling’s signature eagle that represents the brewery’s longevity, quality and pride. Each pack includes a QR code connecting consumers to exclusive prizes and sweepstakes including a chance to win a stay at the Field & Stream Lodge Co in Bozeman, Montana plus quarterly prizes such as Yuengling coolers, camping chairs, and co-branded apparel.

“This partnership continues to resonate with our consumers because it celebrates the same things Yuengling stands for: hard work, quality, and the great American outdoors,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer. “After the success of last year’s collaboration, we’re proud to bring it back in 2026 and give our Light Lager drinkers another reason to raise a can to adventure.”

Founded in 1829, Yuengling’s nearly 200-year heritage is built on family tradition, independence, and resilience. These values are shared with Field & Stream, the iconic outdoor-lifestyle brand. Together, the brands continue to connect with loyal fans who value authenticity, craftsmanship, and the simple reward of time spent outdoors.

“This partnership has proven to be a natural fit with Light Lager drinkers,” said Wendy Yuengling, Chief Administrative Officer. “Both Yuengling and Field & Stream have deep American roots built on a love for the outdoors and a respect for traditions that stand the test of time.”

This partnership reinforces Yuengling’s strategic focus on Light Lager, bringing additional visibility and momentum to the brand. The collaboration builds on that by offering consumers a limited-edition design that celebrates both their favorite light beer and a shared legacy rooted in adventure and conservation.

Yuengling Light Lager × Field & Stream limited‑edition packs are hitting shelves now with distribution continuing across Yuengling’s 30‑state footprint throughout the year.

Find out more at https://www.yuengling.com/legends/

About D.G. Yuengling & Son, Inc. 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, and Bongo Fizz. 

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise.  Get news, updates and access media images here: https://www.yuengling.com/news 

About Field & Stream

For more than a century, Field & Stream has been the most-trusted voice of the outdoors.  With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. Acclaimed singer-songwriters Eric Church and Morgan Wallen, along with a group of experienced brand builders, acquired and relaunched Field & Stream in 2024, unifying this legacy brand for the first time in its history. Now embarking on a new chapter, the next generation of Field & Stream includes an outdoor-lifestyle media platform–rooted in storytelling, a return to a premium print publication, a membership community, a wide variety of co-branded and licensed product lines, plus experiential brand extensions such as a modern and affordable lifestyle lodge concept. For more information visit www.fieldandstream.com.

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POTTSVILLE, PA – January 26, 2026 – The drought is over! The Oldest Brewery in America is officially pouring in Wisconsin as bars and restaurants across the state begin serving Yuengling Traditional Lager and FLIGHT by Yuengling – the Next Generation of Light Beer starting today. 

Beginning today, beer drinkers across the state can finally raise a Yuengling of their own, marking another exciting milestone in the brewery’s nearly 200-year history. To kick off the statewide celebration, Yuengling will host an official launch party on Tuesday, Jan 27 at 4:00 p.m. at Wolski’s in Milwaukee. 

“For years Wisconsinites have been asking when they’d finally be able to enjoy a cold Yuengling close to home—often smuggling our beer back from eastern states and sharing their excitement with us on social media,” said Debbie as 6th Generation Yuengling Family member. “That day is finally here. We are so excited that our Wisconsin fans will no longer have to fill their car trunks with six-packs of Lager and can simply order one at their favorite neighborhood bar!” 

It all started in 1829 in Pottsville, Pennsylvania, where founder David G. Yuengling began a legacy that has endured for nearly two centuries. Through Prohibition, fires, and other challenges, six generations of the Yuengling family have remained dedicated to doing what they do best: brewing great beer. From the legendary Traditional Lager to FLIGHT by Yuengling, the Next Generation of Light Beer®, every pint tells a story of tradition and craftsmanship. 

“As a 6th-generation family brewer, our family has always believed that great beer brings people together,” said Wendy Yuengling, Chief Administrative Officer. “Wisconsin has a rich beer history and a deep appreciation for quality brews, and we’re proud to finally be part of that tradition.” 

Draft beer will be available in bars and restaurants across Wisconsin today. Packaged beer will be available statewide beginning March 2nd, including Yuengling Traditional Lager, Yuengling Light Lager, Golden Pilsner, Black & Tan, and FLIGHT by Yuengling, the Next Generation of Light Beer ®. Beer drinkers of legal drinking age can see where Yuengling will be available by visiting Yuengling.com/find-our-beer and connect with the brewery on Facebook, Instagram, and X. 

About D.G. Yuengling & Son 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Bock, and Bongo Fizz. 

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise. 

Get news, updates and access media images here: https://www.yuengling.com/news 

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POTTSVILLE, Pa. (January 21, 2026) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, announced today the launch of its Limited-Edition 250th Anniversary Lager cans and packs to commemorate America’s Semiquincentennial in 2026. Featuring a patriotic red, white, and blue design, the packaging honors 250 years of American resilience and independence, while spotlighting Yuengling’s own 197-year history as a family-owned American brewery. 

The new look, available beginning January 2026 in 12-ounce 12-pack and 24-pack cans of Yuengling Traditional Lager across the brewery’s growing 30-state footprint, also highlights Yuengling’s continued partnership with Team Red, White & Blue (Team RWB), a nonprofit dedicated to enriching the lives of America’s veterans through health and wellness. 

“The 250th isn’t just about how America started, it’s about what has endured,” said Jennifer Yuengling, Vice President of Operations and Sixth Generation Brewer. “Our brewery has lived through nearly every chapter of this nation’s history, and we’re proud to celebrate America’s legacy of independence, perseverance, and pride right alongside our own.” 

Founded in 1829, just 53 years after the Declaration of Independence, Yuengling remains a living symbol of American perseverance and entrepreneurship. The brewery has survived Prohibition, industrial revolutions, wars, and recessions, operating continuously for nearly two centuries while remaining independently family-owned. Today, Yuengling’s sixth generation, led by four daughters working alongside their father, continues the brand’s mission of “protecting the past while building what’s next.” 

“We don’t just talk about American history—we’ve lived through most of it,” said Wendy Yuengling, Chief Administrative Officer. “This design honors both our country’s 250th milestone and the generations of hardworking Americans who’ve kept our brewery, and our nation, thriving.” 

Through Yuengling’s Stars & Stripes program, the limited-edition 250th cans help support Team RWB’s mission to foster health, wellness, and community among U.S. veterans. Since 2016, Yuengling has contributed over $500,000 to military-focused organizations, including Team RWB, Operation Gratitude, and TAPS.

“Team RWB is honored to stand alongside Yuengling as America celebrates 250 years,” said Michael Sullivan, Executive Director of Team RWB. “Our shared values of service, resilience, and pride make this partnership a natural fit—and this special edition Lager gives Americans another way to raise a toast to those who’ve served.” 

Yuengling’s 250th Anniversary Lager can packaging celebrates the brewery’s enduring commitment to American craft, local jobs, and independent spirit — proof that nearly 200 years later, American-made still matters. 

About D.G. Yuengling & Son, Inc. 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, and Bongo Fizz. 

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise. Get news, updates and access media images here: https://www.yuengling.com/news/250th/

About Team Red, White & Blue Team Red, White & Blue (Team RWB) is a 501(c)(3) nonprofit organization and America’s leading health and wellness community for the military-connected community. Team RWB’s events and programs empower Veterans and Service Members to build a healthy lifestyle focused on four pillars: physical health, mental health, genuine relationships, and a sense of purpose. With over 250,000 members across the nation, Team RWB is enriching lives and local communities through both in-person events and dynamic in-app programming. Visit teamrwb.org to get involved. 

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PHILADELPHIA – January 13, 2026 – Phillies pitcher Aaron Nola, a longtime supporter of the Philadelphia community, will host his 2nd annual Charity Poker Tournament, presented by Yuengling, on April 16, 2026, from 5:30 p.m. to 11:00 p.m., in the CP Rankin Club at Citizens Bank Park, home of the Phillies. 

This year’s tournament will benefit Philabundance, the largest food bank in the Greater Philadelphia region serving over 135,000 people each week, as well as Team RWB, a leading organization for veterans and service members seeking improved physical or mental health. In the past three years, Aaron, along with his wife, Hunter, donated over $650,000 to the veteran community and various other charitable organizations throughout Philadelphia. 

In partnership with Yuengling and the Phillies, this special charity event will give fans the chance to go all-in at the table with Nola, his teammates, and other celebrity guests. In addition, attendees at Aaron Nola’s Charity Poker Tournament will enjoy cocktails, local bites, prizes, ballpark tours, on-field photo opportunities and more. There will also be special appearances by the Phillie Phanatic and Phillies Ballgirls; broadcaster Tom McCarthy will be the emcee for the evening. 

“Hunter and I know the power of teamwork—and that’s why this event means so much. Giving back to the community that has always supported us is an honor,” said Nola. “By standing with Philabundance in their mission to drive hunger from our neighborhoods and partnering with Team RWB to enrich the lives of our veterans, we’re reminded of what true strength and service look like. When we come together for a purpose bigger than ourselves, lifting up the people who make our communities stronger, everybody wins.” 

Beyond the excitement of the evening, the tournament’s impact extends far beyond the poker table, supporting organizations dedicated to strengthening the local community. That mission is reflected in the words of Philabundance CEO Loree D. Jones Brown and 6^th generation and Chief Administration Officer at D.G. Yuengling & Son, Inc. Wendy Yuengling:

“Aaron Nola has always stood up for those of our neighbors who need hope and stability the most, and Philabundance is profoundly grateful for our strong partnership,” said Brown. “We’re also humbled to be in the company of Team RWB, an organization that is as committed to supporting veterans as we are to ending hunger for good, and generous sponsors such as the Phillies and Yuengling. Collaborations like these drive our whole community toward a brighter future.”

“Supporting Team RWB over the last few years and their mission to enrich the lives of America’s veterans is something our family and our brewery take to heart. Our partnership reflects more than sponsorship; it reflects our deep respect for those who have served and the communities that support them,” said Yuengling. “We’re equally proud to continue standing with Aaron Nola, whose passion for giving back brings people together. Joining Aaron, the Phillies, Team RWB and Philabundance this year at the 2nd Annual Charity Poker Tournament this April is an honor, and we look forward to celebrating and uplifting those in need in our community.” 

Limited sponsorship and individual tables are available. For more information on how to become a part of this once-in-a-lifetime event and to help change the lives of those in the Philadelphia community, please visit nolapoker.com.

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For Sponsorship Opportunities: Bill Sanders – bill@cadence158.com

For Event and Press Questions: John Swidzinski – john@swidzinskimgmt.com

About Aaron Nola in the Community

Aaron Nola, the longest-tenured member of the Phillies, has been utilizing his platform to make a difference since his major league debut in 2015. The veteran right-hander, along with his wife, Hunter, has dedicated countless hours to raising money and awareness for several charitable endeavors, including Philabundance and Team Red, White & Blue. In recognition of his philanthropic efforts, Aaron was recognized as the 2025 Most Valuable Philanthropist by The Players Trust, the charitable arm of Major League Baseball. This past season, he was also the Phillies’ nominee for the prestigious Roberto Clemente Award and recipient of the Phillies Community Service Award.

About Philabundance

Philabundance was founded with the simple belief that no one should go hungry while healthy food goes to waste. Its mission is to drive hunger from our communities today and to end hunger for good. Philabundance reduces hunger and food insecurity by providing food access to those in need in partnership with more than 300 community-based organizations across nine counties. In addition to food distribution, the organization reduces food waste, increases access to nutritious meals, and tackles the root causes of hunger through efforts like Philabundance Community Kitchen’s culinary training and workforce development program. Learn more: philabundance.org.

About Team Red, White & Blue

Team RWB is a community of veterans, service members, military families, and supporters, united by teamwork, shared values, and a common goal. RWB focuses on enriching veterans’ lives and forging America’s leading health and wellness community for veterans. Learn more: teamrwb.org.

About D.G. Yuengling & Son, Inc. 

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 30 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz Beer. Get news, updates and access media images at https://www.yuengling.com/news.

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BENTON, Ky. (Dec. 12, 2025) – Major League Fishing (MLF) announced today that D.G. Yuengling & Son, Inc., the Oldest Brewery in America, has signed a multiyear agreement to become an Official Sponsor of Major League Fishing beginning in the 2026 season. The agreement brings one of the nation’s most enduring and recognizable beer brands into the MLF ecosystem with a broad slate of on-site activations, event integrations and co-branded consumer promotions.

A cornerstone of the partnership will be an extensive Yuengling Light Lager x MLF retail engagement campaign. The multi-state retail campaign will support a new sweepstakes offering fans the chance to win one of eight VIP invitations to a 2026 MLF Pro-Am event, along with eight Yuengling Light Lager x MLF gear packs featuring MLF apparel, fishing tackle and angler memorabilia.

Yuengling Light Lager will also serve as the Presenting Sponsor of 2026 Bass Pro Tour Yuengling Light Lager Stage 5 on Beaver Lake, bringing elevated fan experiences and on-site hospitality to one of the season’s premier events. Yuengling will have a prominent presence at REDCREST 2026, including the Outdoor Sports Expo and on-site presence at most 2026 Bass Pro Tour events and select MLF5 tournaments.

The partnership will be supported by a broad media presence across television, livestream broadcasts, social media and digital content, giving Yuengling Light Lager consistent visibility throughout the 2026 season.

“Yuengling is an iconic American brand with nearly 200 years of history, and we are proud to welcome them to Major League Fishing,” said Jim Wilburn, MLF President of Sales. “Their commitment to supporting sports, outdoor culture and passionate fan communities aligns perfectly with what MLF represents. This partnership brings exciting opportunities for fans at our events, in retail stores across the country and throughout our media platforms. We look forward to showcasing Yuengling in a way that enhances the entire season.”

As the Oldest Brewery in America, Yuengling continues to expand its reach nationwide with its flagship Yuengling Traditional Lager, Yuengling Light Lager, FLIGHT by Yuengling and a diverse lineup of seasonal offerings.

“We’re excited to partner with Major League Fishing and connect with fans who share our passion for tradition, camaraderie and America’s great outdoors,” said Wendy Yuengling, Chief Administrative Officer of D.G. Yuengling & Son, Inc. “MLF delivers world-class competition and a uniquely engaged fan base. We’re looking forward to celebrating the 2026 season with anglers and fans through our co-branded promotions, event activations and the expanded visibility this partnership provides.”

For more information about Yuengling, visit Yuengling.com or follow Yuengling on Facebook, X, and Instagram. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV and Game & Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care. 

About D.G. Yuengling & Son, Inc.
Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Bock, and Bongo Fizz.  

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise. 

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Bethlehem, Lehigh Valley, PA, September 30, 2024 – The International Festivals & Events Association (IFEA) paid tribute to Musikfest’s 40^th anniversary on Sunday, September 29 during the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA Annual Convention & Expo presented by atVenu in Pittsburgh, PA. Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition drew entries from some of the world’s top festivals and events.

ArtsQuest is excited to accept the IFEA Pinnacle Award for the Best Sponsor Partner Category with D.G. Yuengling & Son, Inc. This award highlights a specific sponsor of a festival/event (Musikfest’s 40^th Anniversary was submitted) that stands out above all others. ArtsQuest placed third in a category for which there were hundreds of submissions from event-based organizations worldwide.

“Here at ArtsQuest we place high importance in establishing mutually beneficial relationships. Our partnership with Yuengling for over 25 years has not only allowed us to expand to a national level but also to provide an unforgettable experience for our attendees with Yuengling’s quality beers and nationally recognized branding,” says Curt Mosel, ArtsQuest Chief Operating Officer. “Musikfest would not be the event that it is without Yuengling’s commitment to the Lehigh Valley and support of our mission to provide access to art, culture and educational programming for all.”

ArtsQuest’s goal is to find a brand equally committed to our mission to provide access to art, culture and educational programming for the diverse residents of the Lehigh Valley and others who seek access in our community. The brand’s longevity and family-oriented nature that Yuengling represents is a perfect fit for the community, Musikfest and ArtsQuest organization. Overall, the community can see that Yuengling cares about and supports this event and the Lehigh Valley, but most of all, we sell more beer because we sell Yuengling beer!

“We are proud to be long time partners with ArtsQuest for over 25 years. Our teams have collaborated each year to bring the very best experience to festival goers,” says Wendy Yuengling, D.G. Yuengling & Son’s Chief Administrative Officer. “The ArtsQuest campus and the multi-day Musikfest events are pillars of how we connect locally in the community and with all who travel to the Lehigh Valley from many surrounding areas. Musikfest is something we highly anticipate each year, due in part to the variety of performers, food vendors and activities that make a wonderful environment to share our beers with attendees. We appreciate the ArtsQuest team and the collaboration across each element of our partnership that allows us to celebrate such fun activations throughout the year.”

For a complete list of 2024 Pinnacle Winners, click here

Photos of all winning recipients can be found here

About ArtsQuest

ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, of which nearly 50% are free to attend, have a combined economic impact of more than $136 million annually in the region.

About D.G. Yuengling & Son, Inc.   

D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states.  Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL.  For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. 

Information provided to TVL by:
Bryn Keeney

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POTTSVILLE, PA—September 17, 2024—Field & Stream, the iconic American outdoors brand proudly announces a partnership with Yuengling, the Oldest Brewery in America. Kicking off during Field & Stream Music Fest, Oct. 4-6, this collaboration unites two historic brands in a celebration of American tradition. The multi-faceted partnership extends from limited-edition product launches, unique experiences, and a dynamic content hub to engage fans.

“We’re thrilled to partner with Field & Stream, a fellow iconic American brand that shares our commitment to tradition, quality, and conservation,” says Dick Yuengling, President of Yuengling Brewery.   “As the Oldest Brewery in America, we’ve embraced celebrations for 195 years. Joining forces with Field & Stream brings that celebration into a place we have unofficially been for some time—the great outdoors.”

“This partnership celebrates the power of family, legacy and traditions. Just as Yuengling remains a family-owned business with multiple generations contributing to its success, Field & Stream’s heritage is tied to families passing down traditions through skills and stories from one generation to the next. Together, we’re honored to continue this legacy, inspiring new generations to cherish stories made in the great outdoors and the values that bring us together,” says Doug McNamee, President of Field & Stream.Following Field & Stream Music Fest, the partnership continues through 2025. A content hub will captivate outdoor enthusiasts with compelling stories, stunning outdoor footage, recipes, and expert tips from Yuengling and Field & Stream’s team of experts. This platform will showcase the best of the great outdoors, highlighting the shared values of both brands.

As the partnership between Field & Stream and Yuengling continues to unfold, outdoor enthusiasts and beer lovers can expect even more exciting developments on the horizon. In the coming year, the collaboration will expand into new and innovative extensions within the outdoor and beverage spaces, featuring special releases, sweepstakes opportunities, and a highly anticipated limited-edition beer pack collaboration, set to debut in 2025. With a shared commitment to quality, tradition, and the great outdoors, the possibilities are endless.

To stay up-to-date on this exciting partnership, sign up for email updates at Yuengling.com. Be among the first to receive news, behind-the-scenes insights, beer release dates, and access to exclusive content.

About Field & Stream
Founded in 1871, Field & Stream is the world’s leading outdoor lifestyle brand, dedicated to inspiring and guiding American hunters, anglers, and outdoor enthusiasts. Under the ownership of country music artists Eric Church and Morgan Wallen, Field & Stream continues its legacy of storytelling, conservation advocacy, and community-building. For more information, visit www.fieldandstream.com.

About D.G. Yuengling & Son, Inc.   

D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states.  Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL.  For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. 

Media Contact:
Kerstin Hjelm
610-291-8609
Khjelm@ajcpt.com

The post Two American Legends Unite: Field & Stream and Yuengling Announce Partnership appeared first on Yuengling.

POTTSVILLE, PA—Feb. 20, 2024— In honor of the 195 years of brewing great beers milestone, D.G. Yuengling & Son, Inc. is bringing back a late winter and spring favorite, Yuengling Bock.  The limited release will be available to legal drinking age customers in PA, NJ, DE, MD, WV, OH, IN, KY, NY Yuengling Bock will be available in 12-pack (12 oz) cans, and on draft in ¼ barrels in select markets starting mid-February, until supplies last. 

Yuengling Bock has a deep brown color and flavorful malt-forward taste, while balanced withEuropean Noble hops. For inspiration, the brewery reached into its archives and based this all-new label and package design on the Yuengling Bock labels from the early 1940’s.

“Bock beer is a nod to our rich German heritage,” said Jennifer Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc.  “As long ago as the 1400s, bock beer was brewed in the Northern German city of Einbeck. This rich, malty beer started gaining popularity and is now enjoyed broadly across the globe, especially during cooler months.”

Yuengling Bock was previously re-launched in 2008 as a draft-only seasonal offering.  It was the first time a Bock beer was produced by Yuengling in nearly 40 years. It returned the following year in draft and package in 2009, in conjunction with Yuengling’s 180th Anniversary.   The brand was retired in 2014 and is now back after 10 years to be enjoyed for the brewery’s 195^th Anniversary.          

“Yuengling Bock is one of our most popular beer styles from our past, and we continue to receive requests to bring it back.  We expect this limited time offering will surprise and delight our loyal Yuengling beer drinkers,” said Jennifer Yuengling.

PA and FL “First Pour” Tasting Events:   Starting later this week, Yuengling Bock fans in Pennsylvania and Florida can attend “First Pour” tasting events and stock up on Yuengling Bock, just as this limited time item first becomes available.

Yuengling Museum & Gift Shop, Pottsville PA

On Fri. Feb. 23, join us from 5 – 7 p.m. to enjoy Yuengling Bock on the day it first becomes available for draft sale and for the purchase of cases of 12-pack (12 oz) cans.  There will be live music, soft pretzels, and limited-edition Bock tee shirts for sale to celebrate this exclusive 195^th Anniversary release with fellow Yuengling Bock fans. Check our website for hours of operation to take a free Brewery Tour of America’s Oldest Brewery and explore our Yuengling Brewery Museum & Gift Shop.

Yuengling Draft Haus & Kitchen, Tampa FL

Newly opened in 2023, the Yuengling Draft Haus & Kitchen, located on the grounds of the Yuengling Tampa Brewery, will be the only location in Florida to purchase and enjoy Yuengling Bock. Join the fun on Thurs. Feb. 29, 4 – 9 p.m., for a special ‘Leap Year” beer celebration.  Guests are encouraged to make a reservation for dining and to join us for a draft at the bar. Visit the Draft Haus Gift Shop to purchase 12-pack (12 oz) cans to go and limited-edition Bock tee shirts.

About D.G. Yuengling & Son, Inc.   

D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states.  Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL.  For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com. 

Contact: Paul Capelli, 508-728-1271, pcapelli@yuengling.com,

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