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]]>the unique chance to play poker alongside Nola, his teammates and other celebrities
to support the health and wellness of America’s veterans
Pitcher Aaron Nola, a long-time supporter of our nation’s veterans, announced during spring training that he will be hosting a new charity poker tournament on May 15, 5:30 – 11:00 p.m., in the CP Rankin Club at Citizens Bank Park, home of the Phillies, to benefit Team Red, White & Blue (Team RWB).
The charity event, held in partnership with Yuengling and the Phillies, features a special opportunity to play poker alongside Nola, his teammates, coaches and other legendary athletes, with the goal of raising money to support the health and wellness of America’s veterans.
In addition to playing poker, attendees at Aaron Nola’s Charity Tournament presented by Yuengling will have the chance to enjoy cocktails, local bites, prizes, ballpark tours, on-field photo opportunities and more. There will also be special appearances by the Phillie Phanatic and Phillies Ballgirls, and broadcaster Tom McCarthy will emcee the program portion of the event.
“Team Red, White & Blue is a remarkable organization, and I’m thrilled to announce this new charity poker tournament to benefit our veteran community,” said Nola. “It is our hope to raise more than $250,000 for this important cause, and I look forward to joining my teammates, partners and fans for a fun evening at the ballpark on May 15.”
“Yuengling Brewery is proud to support Team RWB in their work to support America’s Veterans. Their programs and ongoing support align with our interest in supporting the U.S. Military and the sacrifices they make to keep our country safe,” said Dick Yuengling, Chief Executive Officer and Owner, D.G. Yuengling & Son, Inc. “Aaron Nola puts on an excellent event to raise additional funds from the community and make more people aware of this great cause. We look forward to joining the Phillies, Aaron, and Team RWB this May to combine efforts and support our nation’s heroes.”
To date, Nola’s commitment to Team RWB and the veteran community has raised more than $131,000 for the cause, with past efforts including charitable events such as bowling tournaments. Nola has also supported the cause by making donations for every strikeout he made during the 2023 and 2024 season, ultimately throwing over 399 strikeouts and generating $419,351.
“Aaron Nola’s unwavering commitment to supporting Veterans in partnership with Team RWB over the last three years sets a gold standard among elite American athletes,” said Mike Erwin, Founder and Executive Director of Team RWB. “This event will not only raise funds for our mission, but will also have a lasting impact by showing a future generation of service members that they will be supported by their nation.”
Limited sponsorship and individual tables are available. For more information on how to become a part of this once-in-a-lifetime event and to help change the lives of many veterans, please visit https://teamrwb.org/nola.
About Team Red, White & Blue:
Team Red, White & Blue (Team RWB) is the leading organization for veterans and service members seeking improved physical or mental health through a supportive community. Team RWB uniquely combines in-person and in-app experiences, offering over 17,000 annual opportunities to build a healthy lifestyle that make a real difference on veterans’ well-being. For more information about Team RWB and to join their mission, visit teamrwb.org.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the Oldest Brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 27 states. Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
CONTACTS:
Cadence158
Bill Sanders
bill@cadence158.com
Phillies
Bonnie Clark
bclark@phillies.com
215-298-3223
Yuengling
Steve Markley
smarkley@yuengling.com
856-261-8677
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]]>The post Yuengling Continues Midwest Expansion with Highly Anticipated Distribution into Illinois appeared first on Yuengling.
]]>POTTSVILLE, PA – December 4, 2024 – Today, Yuengling announced the continuation of the brewery’s Midwest expansion with distribution of its exceptional portfolio of beers into Illinois in early 2025. Fans across Illinois will be able to experience the brand’s flagship beers —spanning the brewery’s iconic Yuengling® Traditional LAGER, Light Lager, Golden Pilsner, Black and Tan, and FLIGHT by Yuengling, the Next Generation of Light Beer, in the coming months.
“For years we have seen an overwhelming desire for our portfolio from our most loyal fans in Illinois that have been eagerly awaiting the brand’s arrival,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are incredibly proud to announce our expansion into a great beer market such as Illinois in the new year and, as the Oldest Brewery in America, we look forward to upholding our commitment of delivering high quality beer drinking experiences across the entire state.”
Yuengling’s iconic portfolio will first be available on draft in Illinois at the end of January with more distribution and packaging rolling out in the weeks following. With this launch, fans of legal drinking age will be able to purchase Yuengling beers at their favorite restaurants, bars, and stores across the state.
“With the success of our newest expansion into Kansas, Missouri, and Oklahoma in 2023, we knew there was more work to be done in the Midwest region,” said Colin Callahan, General Manager, The Yuengling Company. “We look forward to continuing our work alongside our skilled partners to bring Illinois residents the rich tradition and quality that the Oldest Brewery in America is known for.”
Fans in Illinois can expect more details on Yuengling’s newest expansion and updates on special events and activations across the state in the coming months. To keep up to date, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was established in 2020 with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. You can experience Yuengling in Pottsville, PA, by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also, dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.
Media Contact:
Eddie Ravert, (610) 731 7229, eddie.ravert@clynch.com
Taylor Campbell, (215) 292 7091, taylor.campbell@clynch.com
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]]>The post Yuengling Announces NHL Partnership with the Dallas Stars appeared first on Yuengling.
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POTTSVILLE, PA—November 13, 2024 — Today, D.G. Yuengling & Son, Inc., the Oldest Brewery in America, and its partner, Andrews Distributing, are proud to announce a partnership with the Dallas Stars, the professional ice hockey team based in Dallas, Texas. This partnership deepens both the brewery’s association with the National Hockey League (NHL) and its commitment to providing fans of legal drinking age in Texas with great sports experiences.
As part of this new partnership, fans can elevate their game day experience at American Airlines Center with a visit to the Yuengling FLIGHT Club. Here, guests will be treated to fresh, seasonal dishes and creative menus crafted by Chef Mark Mabry and his culinary team, as well as the club’s two premium lounge bars – making the Yuengling FLIGHT Club the perfect pre- and post-game destination. Additionally, fans will find Yuengling-branded concession stands and kiosks throughout the arena, allowing convenient access to the brewery’s iconic Traditional Lager and the Next Generation of Light Beer®, FLIGHT by Yuengling.
“We are thrilled to team up with the Dallas Stars and American Airlines Center to become a key part of their dedicated fanbase’s experiences,” said Colin Callahan, General Manager of The Yuengling Company. “As we continue building our presence throughout Texas, we strive to establish connections with organizations that align with our commitment to excellence, and we look forward to what we will accomplish alongside this beloved team.”
Through this partnership, Yuengling and the Dallas Stars will establish a variety of fan-centric events throughout the season by hosting Dallas Stars alumni appearances, ticket sweepstakes, and game-day activations. FLIGHT giveaways will allow fans to win tickets to upcoming home games and, through their FLIGHT Fly-Away sweepstakes, Yuengling will offer consumers the chance to attend the Dallas Stars vs. the Nashville Predators game on April 15, 2025, at Bridgestone Arena.
“We are pleased to have Yuengling join us as an official partner of the Dallas Stars,” said Dallas Stars President and CEO Brad Alberts. “As a beloved beer brand in Texas, we are excited to join forces with the Oldest Brewery in America to bring unparalleled experiences and their iconic beer directly to our passionate hockey fans.”
“The Dallas Stars have been amazing partners to our team as we’ve worked to elevate our brands at American Airlines Center,” said David Holt, EVP Strategic Partnerships at Andrews Distributing. “This collaboration with Yuengling will allow us to enhance the game-day experience even more by making brews like FLIGHT and Traditional Lager more visible at Stars games and beyond. We’re looking forward to supporting this alliance and continuing to strengthen our local partnerships.”
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Bock, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was established in 2020 with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. You can experience Yuengling in Pottsville, PA, by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also, dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
About The Dallas Stars
The Dallas Stars are a professional ice hockey team located in Dallas, Texas that plays in the National Hockey League (NHL). Founded in 1967 as the Minnesota North Stars, the team was part of the NHL’s first wave of expansion franchises and relocated to Texas in 1993. Since moving to Dallas, the Stars have played a transformative role in the growth of hockey in the southern United States through grassroots efforts, community involvement and tremendous fan support. Over the last 31 years, the club has made 19 playoff appearances, won eight division titles, captured two Presidents’ Trophies, three conference championships and won the 1999 Stanley Cup.
About Andrews Distributing
Andrews Distributing Company is one of the nation’s largest beer and spirits distributors with facilities in Dallas, Allen, Corpus Christi, Ennis and Fort Worth, Texas. Andrews was named Largest North Texas Family-Owned Business in 2023 and employs nearly 2,000 proud team members managing over one million square feet of distribution center space and delivering more than 43 million cases annually. The company strives to deliver excellence to their 13,000 customers with a portfolio that offers nearly 800 beer and 230 spirits brands in 25 North and South Texas counties. Andrews strives to be known as the most Customer-Obsessed, Brand-Building team that sets the standard for the beer and spirits industry.
Visit www.andrewsdistributing.com for more information and connect with Andrews on Instagram @Andrews_Distributing.
Media Contact:
Taylor Campbell
(215) 292 7091
taylor.campbell@clynch.com
Joe Calvillo
jcalvillo@DallasStars.com
communications@andrewsdistributing.com
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]]>The post Tunnel to Towers and Yuengling Brewery Announce Continuation of their Partnership appeared first on Yuengling.
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POTTSVILLE, PA—August 8, 2024—Yuengling initiated their support of Tunnel to Towers’ Homeless Veteran Program and In the Line of Duty Programs earlier this year.
The Brewery, in collaboration with its Distributor Partners in New Jersey and New York City, will continue raising awareness with Yuengling Fans, its valued consumers, retailers, and Beer Industry professionals through a major fundraising initiative in the Northeast region. The campaign will run from August 1 through November 30, 2024.
“As the Yuengling family and team reflect on the Siller family, Stephen Siller’s story, and the guiding philosophy of St. Francis of Assisi, “while we have time, let us do good” we recognize it as a wonderful reminder of how we can help make a difference. We know we’re contributing to something truly special. The wide expansion of support that T2T has given to Veterans and First Responders is beyond amazing. May our efforts help multiply contributions and awareness along with all your excellent partners,” said Dick Yuengling, CEO & Owner of D.G. Yuengling & Son, Inc.
“The Tunnel to Towers Foundation is incredibly grateful to have the support of the Yuengling team, a company with a long history of supporting America’s heroes. Their generosity will enable us to move forward in our work to eradicate homelessness amongst the veteran community, to provide for military and first responder families, and educate future generations about the heroism shown on September 11, 2001,” said Frank Siller, Chairman & CEO of the Tunnel to Towers Foundation.
For more information on the Tunnel to Towers Foundation’s programs in service of military and first responder families, please visit T2T.org.
About the Tunnel to Towers Foundation
Born from the tragedy of 9/11, the Tunnel to Towers Foundation carries out its mission to “do good,” by providing mortgage-free homes to Gold Star and fallen first responder families with young children and by building specially adapted smart homes for catastrophically injured veterans and first responders. Tunnel to Towers is also committed to eradicating veteran homelessness and helping America Never Forget September 11, 2001. Visit T2T.org to learn more and follow Tunnel to Towers on Facebook, X, and Instagram at @Tunnel2Towers.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA, and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
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]]>The post Yuengling Releases Limited-Edition Team RWB Stars & Stripes Lager Cans to Honor Veterans appeared first on Yuengling.
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POTTSVILLE, PA—May 8, 2024—Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the return of limited-edition Team Red, White & Blue Stars & Stripes cans. The Traditional Lager cans support Yuengling’s partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of Yuengling’s Summer Celebration Yuengling’s Summer Celebration the brewery’s annual initiative supporting our nation’s heroes and military veterans.
Starting today, the limited-edition Yuengling Lager 12-ounce cans will be available for fans’ of legal drinking age through the summer in 12-pack and 24-pack cans. The special cans are available for purchase at stores, restaurants and bars across the brewery’s current 26-state-footprint.
The new 2024 cans are emblazoned with a bold new red, white and blue thematic, and both the Stars & Stripes and Team Red, White & Blue logos. These high visibility cans and packaging are just one of the many ways Yuengling values and pays tribute to the service men and women in our country.
The annual release of the special cans marks the start of summer, and the height of Yuengling’s Stars & Stripes program activity. Lee Brice, multi-Platinum selling American country music star, highly decorated songwriter, and official Brand Ambassador for Yuengling Traditional Lager, is once again headlining a free, family-friendly concert celebration in Yuengling’s hometown of Pottsville PA on July 13, 2024.
“As the Oldest Brewery in America, our 195th milestone is special, and we take great pride in this year’s new Team RWB design on our important flagship Lager cans,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “We are grateful to partner with Team Red White & Blue, an organization that shares our devotion to the men and women that have served as our nation’s heroes.”
“The Stars & Stripes cans that feature our logo is a great visibility-builder for Team RWB,” said Mike Erwin, Executive Director of Team Red, White & Blue. “We are honored to partner with Yuengling and receive their generous support through their Stars & Stripes program. Their donations enable us to enrich the lives of veterans and provide opportunities to help them build healthier lifestyles for years to come.”
“Over these past years, I’ve come to know more and more of the Team RWB members, and I continue to be impressed with their efforts in building America’s leading health and wellness community for veterans,” said Lee Brice. “I applaud Yuengling’s efforts to support Team Red White & Blue with these limited-edition Lager cans and look forward being part of the American pride and enjoyment that these cold Yuengling beers will bring all summer long.”
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year-round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
About Team Red, White and Blue
Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation’s leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org.
About Lee Brice:
When Curb Records recording artist, Lee Brice, isn’t selling out arenas, writing and recording songs, or building new brands like American Born whiskey, you’ll find the family man with his wife Sara, two young boys, and daughter. Meanwhile, with over 3.7 billion on-demand streams, and over 4 billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. He has reached the #1 spot at Country Radio with Platinum-selling “Memory I Don’t Mess With,” which consecutively follows three prior #1s: ASCAP’s 2021 Country Song of the Year and 3x Platinum track “One of Them Girls,” “I Hope You’re Happy Now” with Carly Pearce, and the 4x Platinum hit “Rumor,” which was nominated in the category Single of The Year at the 55th Annual ACM Awards. One of the most-played country artists of all time on Pandora, he was the second country artist behind Keith Urban to receive the Pandora Billionaire plaque. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he’s taken nine radio singles to Number One: “A Woman Like You,” “Hard to Love,” “I Drive Your Truck,” “I Don’t Dance,” “Drinking Class,” “Rumor,” “I Hope You’re Happy Now,” “One of Them Girls,” and “Memory I Don’t Mess With.” Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he’s performed on numerous TV shows, including NBC’s Today, ABC’s The Bachelor, NBC’s The Voice and FOX’s Miss USA 2018. Lee performed as part of the Library of Congress Gershwin Prize for Popular Song honoring Garth Brooks, aired on PBS March of 2020. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year for his song with Carly Pearce, “I Hope You’re Happy Now.” At the 56th ACM Awards, “I Hope You’re Happy Now” won Single of the Year and Music Event of the Year, and Lee and Carly Pearce performed the song live. Lee’s album, Hey World, has been certified Platinum and features several multi-Platinum selling hits. Lee kicked off 2024 with an intimate acoustic tour, the Me & My Guitar Tour, and recently released his latest single, “Drinkin’ Buddies” with Nate Smith and Hailey Whitters.
Contact: Paul Capelli , D.G. Yuengling & Son, Inc., pcapelli@yuengling.com
(508) 728-1271
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POTTSVILLE, PA (March 19, 2024) – On the first day of spring, and as mindsets shift to seasonal cleaning and neighborhood beautification, D.G. Yuengling & Son, Inc. today announced a new 2024 partnership with Keep America Beautiful® (KAB), the largest community improvement nonprofit organization in the United States.
As part of a 2024 campaign, Yuengling will donate $50,000 and support the “Great American Cleanup®” that annually unifies and beautifies communities across the country, in a grassroots spring-cleaning movement.
“As the Oldest Brewery in America, we have embraced the importance of clean water and neighborhood beautification for 195 years,” said Debbie Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “By organizing clean up events and through awareness campaigns at bars, restaurants and retail accounts, we look forward to bringing together all those who seek greener and cleaner communities.”
The Great American Cleanup is a nationwide effort spanning three months from March to May. During this time, more than three million volunteers come together to help remove litter from neighborhoods, waterways and other areas requiring trash removal.
This spring, Yuengling team members will participate in KAB state and local affiliate beatification events in Texas, Missouri, Florida and Pennsylvania.
“We’re aiming to pick up more than 10 million pieces of litter during the 2024 Great American Cleanup and great partners like Yuengling are helping to make that possible,” said Jennifer Lawson, President and CEO of Keep America Beautiful. “With their support, we’ll continue to advance our mission of cleaning and greening America while raising awareness about the impact of recycling and sustainability.”
“We share Keep America Beautiful’s commitment to ensuring our nation remains a clean, green, and beautiful place to live,” said Yuengling. “We hope that with our involvement, and by engaging our passionate and engaged fan base, we will help make a difference in 2024 and beyond.”
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
About Keep America Beautiful
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The Keep America Beautiful Model for Change – steeped in education, research, and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice, and other resources. The organization is driven by the work and passion of nearly 700 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter, and YouTube. Donate and take action at kab.org.
Contact:
Paul Capelli, 508-728-1271, pcapelli@yuengling.com
McCall Vrydaghs, 475-422-5283, mvrydaghs@kab.org
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POTTSVILLE, PA—October 11, 2023— D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a multi-year partnership with University of Kentucky Athletics. Beginning with the 2023 football season, Yuengling becomes the official craft beer of UK Athletics.
The partnership includes Kentucky Wildcat Athletics logo rights for advertising and promotional purposes, multiple game-day radio spots, printed yearbook and digital playbook inclusion, tickets and hospitality for Kentucky Wildcats games, and marketing rights throughout Wildcats athletics. Consumers will also find retail promotions featuring University of Kentucky Athletics signage in their favorite stores, bars and restaurants.
“Yuengling is excited to become a proud sponsor of University of Kentucky Athletics,” said Wendy Yuengling, Chief Administration Officer and 6th Generation Family Member, at D.G. Yuengling & Son, Inc. “We began distributing in Kentucky in 2018 and have established a loyal consumer following. We are eager to connect with fans of a storied university and athletic program like Kentucky Athletics, both in-game and at-home, and introduce even more consumers to the Oldest Brewery in America.”
Legal-drinking-age fans of the Kentucky Wildcats can look forward to enjoying Yuengling’s flagship Lager and the upscale light brand, FLIGHT by Yuengling – while cheering on the Wildcats. Yuengling Traditional Lager is a true original, known for its rich amber color and medium-bodied flavor that delivers a well-balanced taste with distinct character. FLIGHT by Yuengling is the Next Generation of Light Beer® that combines superior taste with low-carbs and calories. A leader in the light beer refreshment category, FLIGHT contains 2.6 grams of carbs, 95 calories and 4.2% ABV. The partnership will serve to bring together two beloved and historic brands while providing new ways for legal-drinking-age fans to cheer on the Wildcats.
Yuengling’s partnership with UK Athletics marks yet another investment in college athletics, which includes partnerships with the University of South Florida, the University of Central Florida, Western Kentucky University, Coastal Carolina, Rice, and Georgia State.
For more information about UK athletics, visit https://ukathletics.com/.
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on X and Instagram, or visit Yuengling.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.
About UK Athletics
UK Athletics is a leader in college sports, sponsoring 23 varsity sports teams (12 women’s teams, 10 men’s teams plus the coed rifle team) and hundreds of student-athletes, competing for championships, ensuring their education and well-being, and providing opportunities for the present and future.
Contact:
Paul Capelli
D.G. Yuengling & Son, Inc.
pcapelli@yuengling.com
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The Oldest Brewery in America broadens its portfolio across new markets
POTTSVILLE, PA—August 9, 2023— Today, The Yuengling Company announced the debut of Yuengling’s coveted seasonal Oktoberfest beer across its recent expansion markets – Kansas, Missouri, and Oklahoma. This release marks another way in which Yuengling continues to bring premium drinking opportunities to beer fans, further expanding the portfolio of beers available in the brand’s newest states.
Yuengling’s Oktoberfest pays homage to the brand’s authentic German roots and is the perfect beer to pair with traditional German foods as Oktoberfest celebrations take place nationwide. A true representation of the classic Marzen style, this copper in color and medium-bodied beer is a perfect blend of roasted malts with just the right amount of hops, serving up a slightly sweet, toasted character and mild herbal bitterness.
“Based on the overwhelmingly positive response we have received from our initial launch in February, we are proud to continue our efforts in providing a beer for every taste and every occasion throughout Kansas, Missouri and Oklahoma,” said Pat Pikunas, General Manager, The Yuengling Company. “Our Oktoberfest beer is a testament to the rich heritage and quality behind Yuengling’s iconic portfolio, and we look forward to sharing this fan-favorite beer just in time for the fall season.”
The seasonal brew is one of Yuengling’s most popular limited-release beers, often selling out before Halloween where it’s available. Fans can stay up to date on where to find Yuengling’s Oktoberfest at their nearest retailer, bar or restaurant by checking the “Find Our Beer” link at https://www.yuengling.com/find-our-beer/.
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
Contact:
Paul Capelli
D.G. Yuengling & Son, Inc.
pcapelli@yuengling.com / 508-728-1271
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]]>The post Yuengling Announces First-Ever MLS Partnership with Austin FC appeared first on Yuengling.
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POTTSVILLE, PA—June 27, 2023— D.G. Yuengling & Son, Inc., the Oldest Brewery in America, is proud to announce its first-ever Major League Soccer (MLS) partnership with Austin FC, based in Austin, Texas.
As part of this exciting partnership, Yuengling will become an official partner of Austin FC, creating unparalleled game day experiences for fans at Austin FC’s state-of-the-art home, Q2 Stadium. At the stadium, fans will find a Yuengling branded grab-and-go market concession, allowing quick and convenient access to Yuengling’s brands including Traditional Lager and FLIGHT by Yuengling, the Next Generation of Light Beer®.
“We are thrilled to join forces with Austin FC, a club that shares our commitment to excellence and creating memorable experiences,” said Pat Pikunas, General Manager, The Yuengling Company. “Soccer has an incredible ability to bring people together, and we look forward to engaging with passionate fans around the game and Yuengling beer throughout the season in this new market.”
As a part of the partnership, Yuengling and Austin FC will host a variety of fan-centric events and activations throughout the season, including club player appearances, meet-and-greets, and unique giveaways. This partnership will extend beyond the stadium, as Yuengling plans to collaborate with Austin FC to provide fans with exclusive game-day activations such as FLIGHT by Yuengling pre-game tailgates and road viewing parties.
“We are proud to welcome Yuengling as an official partner of Austin FC,” said Andy Loughnane, Austin FC President. “Working together with America’s oldest and largest craft brewery, we are dedicated to creating an exceptional matchday experience for our passionate fans, amplifying the energy and excitement that define our beloved sport.”
For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
About Austin FC
Austin FC joined Major League Soccer (MLS) as the League’s 27th club in January 2019. Austin FC officially began competing in MLS in April 2021 and played its first match at home on June 19, 2021, in the new, 100% privately financed, $260 million, state-of-the-art Q2 Stadium in Austin. In its second year, Austin FC finished the regular season 2nd in the Western Conference, while also making a run to the Western Conference Finals during the 2022 MLS Cup Playoffs.
Austin FC also operates the Austin FC Academy, the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players. In 2023, the Club launched Austin FC II, a professional-level development team, competing as one of 27 clubs in MLS NEXT Pro. The team completes the pro player pathway between elite youth soccer (MLS NEXT) and MLS, for players to develop, improve, and potentially move up to the Austin FC first team.
Contact:
Paul Capelli
D.G. Yuengling & Son, Inc.
pcapelli@yuengling.com 508-728-1271
Eddie Ravert
Tierney eravert@tierneyagency.com 610-731-7229
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]]>The post Yuengling Draft Haus & Kitchen Opens In Tampa appeared first on Yuengling.
]]>TAMPA & POTTSVILLE, PA—June 14, 2023—Today, D.G. Yuengling & Son, Inc., the Oldest Brewery in America, is excited to announce the completion of a multi-year project with the June 15 opening of the new Yuengling Draft Haus & Kitchen.
Located in Uptown Tampa on the brewery site, the Yuengling Draft Haus & Kitchen is uniquely positioned within miles of popular destinations including Busch Gardens, the University of South Florida, Moffitt Cancer Center, James A. Haley Veterans’ Hospital and the Tampa waterfront, all of which attract millions of visitors annually. Guests can now enjoy a first-class dining experience with fresh, local cuisine paired accordingly with Yuengling beers, private dining and meeting room space, an outdoor recreation area and beer garden, as well as a gift shop and a soon-to-be opened coffee bar – all of which are inspired by the traditions of America’s Oldest Brewery.
“As a 6th generation brewing family, it is a highlight for us to evolve our business into this new, unique hospitality experience,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member. “For 194 years we have been committed to brewing great beer for every taste. Now, we are proud to have created an incredible gathering place, not just for our beers to be enjoyed, but also a destination for delicious food and family entertainment. We are excited to be invested alongside renowned local organizations that share in our commitment to the future of Uptown Tampa.”
Announced in 2019, Yuengling broke ground on the campus in 2020, and more recently, conducted a building completion ribbon-cutting ceremony with community leaders, including USF President Rhea Law and Commissioner Gwen Myers, who praised Yuengling for its commitment to Tampa over the past 20 plus years, and for the 200 jobs created with this new hospitality complex.
Key information about the Yuengling Draft Haus & Kitchen includes:
Location: 11109 N. 30th Street, a short 30-minute drive from Tampa International Airport. The new hospitality building is 42,000 square feet in size, located in front of the brewery, both of which sit on 3.5 acres of the overall Yuengling property.
Cuisine: Chef-inspired menu includes locally grown ingredients and combines both Pennsylvania and Florida culinary influences. Featuring a modern take on traditional cuisine, many food items showcase Yuengling’s beer portfolio as ingredients. Food offerings will appeal to a broad range of tastes and culinary preferences.
Beer: The beer lineup is led by Yuengling’s core brand portfolio: the flagship Traditional Lager, Light Lager, Golden Pilsner, Black & Tan, as well as the upscale light brand: FLIGHT by Yuengling. Other beers include Yuengling Premium Beer, the heritage brands: Dark Brewed Porter and Lord Chesterfield Ale®, the new Bongo Fizz and seasonal selections such as Oktoberfest and Yuengling Hershey’s Chocolate Porter.
Amenities: Upon opening, phased seating capacity will be as follows: Initially indoor seating for 300 and outdoor seating for 200. In the coming months, full capacity seating will be for up to 800 guests total (300 indoor and 500 outdoor) with a soon-to-be completed outdoor concession, the Yuengling Bistro Kitchen, which will include 300-person picnic seating. An area for outdoor games will also open later this summer. There will be a total of five bars (three inside and two outside) and 88 tap handles when finished. Private dining and conference rooms are available for up to 120 people for special events.
Design: The design elements of exposed brick, metal, and natural wood details are reminiscent of Yuengling’s rich industrial history as the Oldest Brewery in America, dating back to 1829. Artifacts and advertising memorabilia are on display from Yuengling’s 194-year history as an American-owned and family-operated brewery.
“We offer our special thanks to the Greater Tampa Bay community that has provided ongoing support for our company going back over the last two decades,” said Yuengling. “While our original brewery is based in Pottsville, PA, we are very proud to call Tampa our second home. We are excited to build upon our relationships in the area by welcoming guests to this new destination, which helps tell our unique story of America’s Oldest Brewery,” she said.
“There are many individuals who helped make this opening day possible but we want to especially thank Mark Sharpe, Executive Director, Tampa Innovation Alliance,” said Yuengling. “Mark’s shared vision, and collaboration were instrumental in helping us build great partnerships with the city and throughout the community – so many people came to embrace Yuengling, and we are tremendously thankful for all the support,” she said.
Many people in the region know the brewery from its local sponsorship of The Yuengling Center with its distributor partner, J. J. Taylor. The Yuengling Center is a multi-purpose, sports facility on the campus of the University of South Florida. Yuengling Brewing Company of Tampa has been a proud member of the Greater Tampa Bay community since its purchase of the Stroh’s Brewery in 1999. This is the brewery’s first venture in creating a dining and entertainment destination.
For more information about the Yuengling Draft Haus & Kitchen and local events being planned, visit Yuengling.com/Tampa, or follow @YuenglingTampa on Facebook and @YuenglingTampa on Instagram.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Brewery Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
Editor’s Note: See this link for photography: https://www.dropbox.com/sh/50spfrmobcefck4/AAB5SXvtblH192_0-g5drp9Sa?dl=0
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