Yuengling https://www.yuengling.com/ Tue, 04 Oct 2022 13:30:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://assets.yuengling.com/wp-content/uploads/2021/10/29124358/favicon.ico Yuengling https://www.yuengling.com/ 32 32 Yuengling Hershey’s Chocolate Porter Returns for Limited Time   https://www.yuengling.com/and-daughters-blog/yuengling-hersheys-chocolate-porter-returns-for-limited-time/ Tue, 04 Oct 2022 13:30:30 +0000 https://www.yuengling.com/?p=15837 The coveted seasonal beer is back just in time for the Halloween season   POTTSVILLE, PA—October 4, 2022—Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the highly anticipated return of its incredibly delicious beer collaboration with Hershey’s, America’s most beloved chocolate brand, for the fourth year in a row. The highly coveted Yuengling Hershey’s […]

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The coveted seasonal beer is back just in time for the Halloween season  

POTTSVILLE, PA—October 4, 2022—Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the highly anticipated return of its incredibly delicious beer collaboration with Hershey’s, America’s most beloved chocolate brand, for the fourth year in a row. The highly coveted Yuengling Hershey’s Chocolate Porter is now available in 6- and 12-pack bottles and on draft just in time to mark the official start of this year’s Halloween season. 

The popular beer, which has grown significantly since its inception in 2019, is available for fans of legal drinking age throughout stores and restaurants everywhere Yuengling is sold, only while supplies last. Consumers can find their nearest retailer with Yuengling Hershey’s Chocolate Porter by visiting the “Find Our Beer” link at www.yuengling.com. 
 
“We continue to be amazed by the excitement our fans show for this special collaboration beer,” said Jennifer Yuengling, Vice President of Operations and 6th generation family member, D.G. Yuengling & Son, Inc. “One of our top priorities is listening and staying connected to our fans, which is why we are so excited to bring back this fall-favorite that appeals to all drinkers looking for something special.” 

Yuengling Hershey’s Chocolate Porter marked the first-ever beer collaboration for the two iconic Pennsylvania brands. The fan-favorite beer combines over 300 years of both brands’ Pennsylvania heritage. Back by overwhelmingly popular demand, the brand has developed a passionate following of adults looking to celebrate the most delicious holiday occasions in the fall and winter. 
 
“This marks the fourth year of the most epic chocolate and beer collaboration. We couldn’t wait to put Yuengling Hershey’s Chocolate Porter back on the shelves for Yuengling- and Hershey’s-fans alike,” said Ernie Savo, President, The Hershey Licensing Company. “‘Tis the season for all things candy and chocolate, and what better way to celebrate than with this decadent, one-of-kind chocolate brew.” 

At 4.7% ABV, Yuengling Hershey’s Chocolate Porter combines Yuengling’s 193-year-old Dark Brewed Porter recipe with the world-famous taste of Hershey’s chocolate. The limited-edition, seasonal beer uses Yuengling’s master brewing expertise to artfully blend Hershey’s decadent chocolate with caramel and dark roasted malts for a smooth, rich and delicious chocolaty finish. The beer pairs well with everything from barbequed and smoked meats to cheeses and desserts. 
 
To find the nearest retailer with Yuengling Hershey’s Chocolate Porter, consumers can visit the “Find Our Beer” link at https://www.yuengling.com/beer-finder/. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.   

About D.G. Yuengling & Son, Inc.  
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states along the East Coast, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates, and access media images at https://www.yuengling.com/news. Through a joint venture with Molson Coors Beverage Company, The Yuengling Company began selling beer in Texas in 2021, making it the 23rd state where the product is available. 

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Yuengling and Lee Brice Host Free Summer Concert Celebration in Honor of Our Nation’s Heroes https://www.yuengling.com/and-daughters-blog/yuengling-and-lee-brice-host-free-summer-concert-celebration-in-honor-of-our-nations-heroes/ Mon, 11 Jul 2022 01:38:08 +0000 https://www.yuengling.com/?p=14154 America’s Oldest Brewery® draws thousands to historic Pottsville, PA with a festival celebrating the “Stars & Stripes” and our nation’s military POTTSVILLE, Pa., July 9, 2022 /PRNewswire/ — Today, D.G Yuengling & Son, Inc., America’s Oldest Brewery®, is showing appreciation for our nation’s heroes with the highly anticipated return of its Stars & Stripes Summer Concert Celebration in Downtown Pottsville as part […]

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America’s Oldest Brewery® draws thousands to historic Pottsville, PA with a festival celebrating the “Stars & Stripes” and our nation’s military

POTTSVILLE, Pa., July 9, 2022 /PRNewswire/ — Today, D.G Yuengling & Son, Inc., America’s Oldest Brewery®, is showing appreciation for our nation’s heroes with the highly anticipated return of its Stars & Stripes Summer Concert Celebration in Downtown Pottsville as part of the brewery’s Stars & Stripes program—Yuengling’s annual initiative supporting our nation’s heroes.

Lee Brice, American country music star, songwriter and official Brand Ambassador for Yuengling Traditional Lager, is headlining the family-friendly 2022 summer concert celebration. Proceeds from the event benefit Yuengling’s longtime military partner, Team Red, White & Blue (Team RWB)—a nonprofit forging America’s leading health and wellness community for veterans.

“As America’s Oldest Brewery®, we have been fiercely independent for more than 190 years. So, when it comes to celebrating America’s independence every July, we like to show just how grateful we are to those who have made tremendous sacrifices to protect our country’s freedom,” said Debbie Yuengling, Employee Engagement and Culture Manager and 6th generation family member of D.G. Yuengling & Son, Inc. “We owe the success of this year’s Stars & Stripes Concert Celebration to Lee Brice, Team RWB and our incredible Yuengling fans. We wouldn’t be here without them.”

Launched in 2019 and postponed twice due to COVID-19, several thousand Yuengling and Lee Brice-lovers alike are expected to attend this year’s day-long concert celebration. New this year, fans enjoyed performances at three separate Yuengling stages including the Brewery Stage; Arch Street Stage; and the Main Stage, as well as had the chance to visit dozens of artisan vendors on Mahantongo and 2nd Streets, food trucks along Progress Avenue and three beer gardens along the festival’s route.

As part of the festival, Fort Indiantown Gap, the Pennsylvania National Guard headquarters, will host a special on-stage enlistment ceremony. Later, the 6th generation Yuengling family members will give a toast to the audience members and welcome Lee Brice to the stage.

“On behalf of the Pottsville Area Development Corporation and Pottsville business community, I would like to thank Yuengling for bringing an energy to the City of Pottsville that we haven’t felt since 2019—the last time this city had a Yuengling summer concert,” said Savas G. Logothetides, Executive Director, Pottsville Area Development Corporation. “Between working alongside the 6th generation of Yuengling family members and having Lee Brice attract concertgoers from all around the East Coast, it has been an honor to work alongside America’s Oldest Brewery and bring this iconic, larger-than-life event together for our community.”

“Headlining Yuengling’s Stars & Stripes Summer Concert is a once-in-a-lifetime experience,” said Brice. “I couldn’t wait to rock with my Yuengling fans in Pottsville, PA and celebrate America, our veterans and Team Red, White & Blue and now, I’m counting down the days until we can do it again!”

This year, Yuengling is donating $50,000 to Team RWB and has emblazoned their limited-edition patriotic cans with a unique desert camouflage print and Team RWB logo as well as a QR Code to listen to Lee Brice’s hit song “More Beer.” These special cans are currently available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer and will be available for purchase at fans’ favorite stores, restaurants and bars.

For photos and videos from Yuengling’s Stars & Stripes 2022 Summer Concert Celebration, click here. (**NOTE: This link will be updated periodically throughout the evening with images/photos/b-roll. Lee Brice content will be available at 9 p.m. EST.)

For more information about Yuengling, and to stay up to date about all the latest Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.

About D.G. Yuengling & Son, Inc.   
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news. 

About Lee Brice
When Curb Records recording artist, Lee Brice, isn’t selling out arenas, writing and recording songs, or building new brands like American Born whiskey, you’ll find the family man with his wife Sara, two young boys, and daughter. Meanwhile, with over 3.7 billion on-demand streams, and over 3.6 billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with “Memory I Don’t Mess With,” which consecutively follows three prior #1s: ASCAP’s 2021 Country Song of the Year “One of Them Girls,” “I Hope You’re Happy Now” with Carly Pearce, and “Rumor,” which was nominated in the category Single of The Year at the 55th Annual ACM Awards. One of the most-played country artists of all time on Pandora, he was the second country artist behind Keith Urban to receive the Pandora Billionaire plaque. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he’s taken nine radio singles to Number One: “A Woman Like You,” “Hard to Love,” “I Drive Your Truck,” “I Don’t Dance,” “Drinking Class,” “Rumor,” “I Hope You’re Happy Now,” “One of Them Girls,” and “Memory I Don’t Mess With.” Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he’s performed on numerous TV shows, including NBC’s Today, ABC’s The Bachelor, NBC’s The Voice and FOX’s Miss USA 2018. Lee performed as part of the Library of Congress Gershwin Prize for Popular Song honoring Garth Brooks, aired on PBS March of 2020. At the 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year for his song with Carly Pearce, “I Hope You’re Happy Now.” At the 56th ACM Awards, “I Hope You’re Happy Now” won Single of the Year and Music Event of the Year, and Lee and Carly Pearce performed the song live. Lee’s latest album, Hey World, features current radio single “Soul.”

About Team Red, White and Blue
Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation’s leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org.

Editor’s Note: The Yuengling Stars & Stripes Celebration was designed to best ensure a safe day of excitement for all attendees. Our top priority remained and continues to remain the health and safety of our employees, customers, partners and amazing fans. We monitored and updated event details based on recommendations and guidelines set forth by public health agencies, state and local officials.

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Yuengling Celebrates Military Appreciation Month https://www.yuengling.com/and-daughters-blog/yuengling-celebrates-military-appreciation-month/ Tue, 24 May 2022 14:01:07 +0000 https://www.yuengling.com/?p=13241 Yuengling hosts special events in honor of our nation’s Heroes at Team Red, White & Blue and TAPS  POTTSVILLE, PA—May 24, 2022—Last week, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, continued its celebration of Military Appreciation Month with a lineup of special events benefiting two of its longtime military charitable partners: Team Red, White […]

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Yuengling hosts special events in honor of our nation’s Heroes at Team Red, White & Blue and TAPS 

Courtesy of D.G. Yuengling & Son and the Philadelphia Phillies.

POTTSVILLE, PA—May 24, 2022—Last week, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, continued its celebration of Military Appreciation Month with a lineup of special events benefiting two of its longtime military charitable partners: Team Red, White & Blue (Team RWB) and the Tragedy Assistance Program for Survivors (TAPS). Click here to view an exclusive video recapping the special events.  

Yuengling has been a proud supporter of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence.  

“Supporting the military and veteran communities has always been part of our DNA at Yuengling,” said 6th generation family member and Employee Engagement & Culture Manager for D.G. Yuengling & Son Inc., Debbie Yuengling. “We have been, and always will be, committed to giving back to the military and veteran communities, and enriching the lives of our nation’s heroes and their families.” 

At a Philadelphia Phillies pre-game check presentation ceremony, Yuengling presented a $50,000 check to Team Red, White & Blue, which will be used to support the organization that is forging America’s leading health and wellness community. 

“We are thankful for Yuengling’s continued support of Team RWB,” said Mike Erwin, Executive Director of Team RWB. “From including our Team RWB logo on the Yuengling Lager cans, to supporting our programs, Yuengling has been a true partner in every sense of the word. We are fired up that Aaron is supporting America’s veterans. He embodies the ways athletes can support others through their platforms, and are thankful for his commitment.”  

Yuengling also presented a $50,000 check to TAPS, which will be used to further provide support for the families of America’s fallen military heroes. 

“We are proud to have the support of America’s Oldest Brewery,” said Bonnie Carroll, Founder of TAPS. “Since TAPS’ inception in 1994, we have cared for more than 100,000 surviving family members through a national network of peer-based emotional support services, a 24/7 helpline and casework assistance for families. Yuengling and Aaron’s contributions will help us to continue providing care and support to the families who need them.”   

In further support of our nation’s heroes, Philadelphia Phillies pitcher, and Yuengling brand ambassador  Aaron Nola, teamed up with Yuengling throughout the week to create some once-in-a-lifetime experiences for the military and veteran communities.  

Kicking off the week, Nola visited the iconic Yuengling Brewery in Pottsville, Pa, where he spent the day touring the historic brewery, learning the brewing process, signing autographs for fans, and meeting veteran employees. 

Then, at Citizens Bank Park, Nola hosted a private, pre-Phillies game party with Team RWB and TAPS military and veteran members in the Yuengling Party Pavilion. Serving as guest bartender for the event, he spent some quality time with the military and veterans hearing their inspirational stories, taking pictures, and enjoying some Yuengling Traditional Lagers with our nation’s heroes.  

Lastly, at the Philadelphia Phillies pre-game check presentation ceremony, Nola announced that he is joining Yuengling’s efforts and will be donating $250 to Team Red, White and Blue for every strikeout this season, and $200 to TAPS for every Phillies win.      

“Giving back to the military and veteran communities this Military Appreciation Month is just a small token of my gratitude for all of our past, present and future service men and women,” said Nola. “I know Yuengling has been a longtime supporter of a variety of military organizations, so when we teamed up back in 2019, I was excited to become more involved. This month has been amazing, and an honor getting to meet and support Yuengling’s fans, family, military and veteran communities this May.” 

Over the past few years, Yuengling and Nola have worked together to raise more than $300,000 for a variety of charities including Team RWB and TAPS, and Nola helped spearhead Yuengling’s “Cheers PA” a virtual fundraiser where 100% of the proceeds went to help bartenders and waitstaff impacted by COVID-19.  

Yuengling will continue to honor America’s veterans throughout the summer with the return of its limited-edition Yuengling Traditional Lager cans, emblazoned with a unique desert camouflage print and Team RWB logo. These special cans will be available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans which are available for purchase at Yuengling fans’ favorite stores, restaurants and bars. 

For more information about Yuengling, and to stay up to date about all the latest Yuengling summer activations, including the Yuengling-Philadelphia Phillies partnership, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit Yuengling.com.  

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About D.G. Yuengling & Son, Inc.    
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://old.yuengling.com/news.  

About the Philadelphia Phillies  

The Philadelphia Phillies are a Major League Baseball team. They are the oldest continuous, one name, one city franchise in all of professional American sports, dating to 1883. The Phillies are a member of the Eastern Division of Major League Baseball’s National League. Since 2004, the team’s home has been Citizens Bank Park in the South Philadelphia section of the city. For more information, visit phillies.com. 

About TAPS  
The Tragedy Assistance Program for Survivors (TAPS) is the leading national non-profit organization providing compassionate care and survivor support services for the families of America’s fallen military heroes. TAPS provides peer-based emotional support, grief and trauma resources, grief seminars for adults, Good Grief Camps for children, case work assistance, connections to community-based care, and a 24/7 resource and information helpline for all who have been affected by a military death. Since 1994, TAPS has offered support to more than 100,000 survivors of fallen military. For more information, visit TAPS.org. 

About Team Red, White and Blue   
Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nation’s leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org.  

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Yuengling Announces Highly Anticipated Launch Date for Iconic Beers in Texas https://www.yuengling.com/and-daughters-blog/tx_launch_date/ https://www.yuengling.com/and-daughters-blog/tx_launch_date/#comments Tue, 08 Jun 2021 13:57:22 +0000 https://www.yuengling.com/tx_launch_date/ America’s Oldest Brewery’s coveted brands will be available for purchase statewide starting August 23, 2021 POTTSVILLE, Pa., June 8, 2021 /PRNewswire/ — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® and Molson Coors Beverage Company announced today, as a part of their joint venture, Yuengling beers will be available across Texas starting August 23, 2021.  Yuengling will launch with its iconic […]

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America’s Oldest Brewery’s coveted brands will be available for purchase statewide starting August 23, 2021

POTTSVILLE, Pa., June 8, 2021 /PRNewswire/ — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® and Molson Coors Beverage Company announced today, as a part of their joint venture, Yuengling beers will be available across Texas starting August 23, 2021.  Yuengling will launch with its iconic Yuengling® Traditional LAGER, Light Lager 99, Golden Pilsner, and FLIGHT by Yuengling, the Next Generation of Light Beer ™.

As part of the launch, Yuengling will hold a SuperFan Sweepstakes where lucky winners will get the opportunity to attend a Yuengling First Taste Party as a VIP. Yuengling will also award additional winners the chance to get the first case of Yuengling in their area. Fans can use the QR code here to learn more about how to enter the sweepstakes.

“The official countdown is on for Yuengling fans in the Lone Star state who are anxiously waiting to enjoy our family of great beers,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to announce that we are finally bringing the goods to Texas at the end of August.  We have worked tirelessly to ensure our family’s recipes and tradition of brewing excellence for the past 192 years will be matched as we brew Yuengling locally in Ft. Worth for the great state of Texas.”

The August 23rd launch marks the first state in the joint venture’s plan with the Molson Coors Beverage Company to increase Yuengling’s reach beyond its current 22-state Eastern footprint.  Through this strategic partnership, millions of beer fans in Texas will now have their pick from a variety of Yuengling’s renowned beers.

“It’s exciting to finally see the first state-wide launch of our joint venture come to fruition,” said Gavin Hattersley, President and CEO of Molson Coors Beverage Company. “Over the next few months, our skilled team at the Molson Coors Ft. Worth brewery will work hand-in-hand with the Yuengling family to bring Texans the rich tradition and quality that America’s Oldest Brewery is known for.”

The Yuengling Company will oversee expansion into Texas and any other western markets outside of Yuengling’s existing 22-state Eastern footprint.

“Bringing Yuengling’s iconic beer to one of the country’s largest beer markets is a tremendous growth opportunity for The Yuengling Company,” said Pat Pikunas, General Manager, The Yuengling Company. “We look forward to bringing the goods and giving Texans the highest quality beer drinking experience.”

Fans can keep up with the countdown and look out for updates on where to find Yuengling’s beer in Texas on Yuengling’s Facebook page (https://www.facebook.com/Yuengling), on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) as well as by visiting www.Yuengling.com.

About The Yuengling Company
Formed in September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. Headquartered in Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.  In 2021, Yuengling Company will launch in Texas with Yuengling Traditional LAGER, Yuengling Light Lager 99, Golden Pilsner and FLIGHT by Yuengling.

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.

About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors

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Yuengling Begins Westward Expansion with Distribution into Texas https://www.yuengling.com/and-daughters-blog/yuengling-begins-westward-expansion-with-distribution-into-texas/ https://www.yuengling.com/and-daughters-blog/yuengling-begins-westward-expansion-with-distribution-into-texas/#comments Thu, 14 Jan 2021 13:28:15 +0000 https://www.yuengling.com/yuengling-begins-westward-expansion-with-distribution-into-texas/ Fans in Texas will be first to receive Yuengling’s iconic beer from new Yuengling & Molson Coors joint venture POTTSVILLE, Pa., Jan. 14, 2021 — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® today announced the first step in its westward expansion with distribution of its iconic beers into Texas later this year. The expansion is part of a joint […]

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Fans in Texas will be first to receive Yuengling’s iconic beer from new Yuengling & Molson Coors joint venture

POTTSVILLE, Pa., Jan. 14, 2021 — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® today announced the first step in its westward expansion with distribution of its iconic beers into Texas later this year. The expansion is part of a joint venture with the Molson Coors Beverage Company to increase Yuengling’s reach outside of its 22-state East Coast footprint, providing access to the brewery’s portfolio to millions of beer fans in the Lone Star state. The brewery anticipates rolling out beer to Texas retail locations in the fall of 2021.

“We have heard from consumers all over the country who are excited to enjoy our beer, which is why we’re proud to announce that Texas will be the first western state we’ll be expanding to,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are working hard to ensure our recipes and brewing traditions will be followed to our high-quality standards. We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods.”

Yuengling’s beers will be brewed locally by Texans at the Molson Coors Ft. Worth brewery. The Yuengling family and its team of brewers are working hand-in-hand with the skilled team at Molson Coors to deliver the rich tradition and quality that is associated with America’s Oldest Brewery.

“We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors, said Gavin Hattersley, President and CEO of Molson Coors Beverage Company.  “By brewing Yuengling’s iconic beer at our world-class Ft. Worth facility, we are going to make a lot of Texans happy.”

This expansion is the first since Yuengling and Molson Coors launched its new long-term brewing relationship—The Yuengling Company— back in September 2020.

“We are excited to have so many Yuengling fans in the west eager to try our beer and that includes the big demand from Texas beer drinkers.  We believe there is a lot of opportunity in Texas and are committed to satisfying every fan with our portfolio of great beers,” said Pat Pikunas, General Manager, The Yuengling Company. “Fans can expect to receive the same great tasting Yuengling beers they’ve come to know from our reputation as America’s Oldest brewery.”

The Yuengling Company will oversee expansion into Texas and any other western markets outside of the Yuengling’s existing 22-state footprint plus any future New England Expansion.

About The Yuengling Company
Formed in September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, and the Molson Coors Beverage Company. Headquartered in Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter and new FLIGHT by Yuengling, the Next Generation of Light Beer TM. Get news, updates and access media images at https://www.yuengling.com/news.

About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.

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Yuengling And Country Music Star Lee Brice Announce Official Partnership https://www.yuengling.com/and-daughters-blog/yuengling-and-country-music-star-lee-brice-announce-official-partnership-2/ https://www.yuengling.com/and-daughters-blog/yuengling-and-country-music-star-lee-brice-announce-official-partnership-2/#comments Mon, 11 Jan 2021 02:29:51 +0000 https://www.yuengling.com/yuengling-and-country-music-star-lee-brice-announce-official-partnership-2/   America’s Oldest Brewery® partners with Lee Brice as it kicks off its ‘Stars & Stripes’ program to support our nation’s military, featuring fan sweepstakes, special performances, and more POTTSVILLE, Pa., January 11, 2021 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and […]

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America’s Oldest Brewery® partners with Lee Brice as it kicks off its ‘Stars & Stripes’ program to support our nation’s military, featuring fan sweepstakes, special performances, and more

POTTSVILLE, Pa., January 11, 2021 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and songwriter and Curb Records recording artist, and the start of Yuengling’s Stars & Stripes program.

Lee will serve as an official Brand Ambassador for Yuengling Traditional Lager. The partnership with Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.

“I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes program,” said Lee. “Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.”

The partnership also officially launches Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (Team RWB), a nonprofit organization forging America’s leading health and wellness community for veterans.

Together, Yuengling and Lee will support Team RWB through special cans and packaging, in-store point of sale support and many more fan-centric activations throughout 2021. Both Yuengling and Lee are historic avid supporters of the troops. Thus, this new partnership will serve to make a positive impact and show appreciation to our nation’s military.

“As America’s Oldest Brewery, we are thankful and proud of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “Lee’s commitment and devotion to our nation’s heroes embodies the patriotism of the Stars & Stripes program. Our partnership and the launch of our Stars & Stripes program demonstrates both our commitments to providing meaningful assistance for military members and their families during this challenging time.”

Yuengling plans to announce more exciting initiatives related to the Stars & Stripes program and its partnership with Lee throughout 2021, including his recently released hit song, “More Beer.” Follow Lee on Instagram (@LeeBrice) all year for exciting announcements and fan opportunities.

For more information about Yuengling and for a glimpse into how America’s Oldest Brewery is going bigger and bolder with more innovation in 2021, follow our Facebook page (https://www.facebook.com/Yuengling), follow us on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) or visit www.Yuengling.com.

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About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter and new FLIGHT by Yuengling, the Next Generation of Light BeerTM. Get news, updates and access media images at https://www.yuengling.com/news

 

About Lee Brice
When Curb Records recording artist, Lee Brice, isn’t selling out arenas, writing and recording songs, or building new brands like American Born whiskey, you’ll find the family man with his wife Sara, two young boys, and daughter. Meanwhile, with 2.4 billion on-demand streams, and over 3.3 billion spins on Pandora, Brice continues to enjoy massive success at country radio, digital streaming services, and on the road. He recently reached #1 at Country Radio with “One of Them Girls,” which follows his #1 with Carly Pearce on “I Hope You’re Happy Now,” and his #1 just prior to that, “Rumor,” which was nominated in the category Single of The Year at the 55th Annual ACM Awards. One of the most-played country artists of all time on Pandora, he is a member of the company’s “Billionaires Club,” becoming only the second country artist behind Keith Urban to receive the Pandora Billionaire plaque. Lee is also a GRAMMY nominee, a CMA and ACM award winner, and he’s taken eight radio singles to Number One: “A Woman Like You,” “Hard to Love,” “I Drive Your Truck,” “I Don’t Dance,” “Drinking Class,” “Rumor,” “I Hope You’re Happy Now,” and “One of Them Girls.” Garth Brooks, Jason Aldean, Kenny Chesney and others have recorded his songs, and he’s performed on numerous TV shows, including NBC’s Today, ABC’s The Bachelor, NBC’s The Voice and FOX’s Miss USA 2018. Lee performed as part of the Library of Congress Gershwin Prize for Popular Song honoring Garth Brooks, aired on PBS March of 2020. At this year’s 54th Annual CMA Awards, Lee took home the prize for Musical Event of the Year for his song with Carly Pearce, “I Hope You’re Happy Now.” Lee’s new album, Hey World, is available now.

About CMS Nashville

​CMS Nashville is a 23 year old sports and entertainment marketing firm based in Nashville, TN that connects its brand clients with artists, labels and events. CMS’s long track record includes partnerships with MLB, NASCAR, NCAA, NFL, American Idol, along with major labels and artists in all genres of music. For more information visit: www.cmsnashville.com.

About Team RWB

Team Red, White & Blue (Team RWB), a nonprofit organization founded in 2010, is forging America’s leading health and wellness community for military veterans, families, and their supporters. Team RWB has more than 220,000 members spread across more than 200 chapters and communities nationwide. To learn more visit TeamRWB.org.

 

 

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Yuengling begins big expansion in Tampa focused on beer tourism (enjoy these impressive renderings) https://www.yuengling.com/and-daughters-blog/yuengling-begins-big-expansion-in-tampa-focused-on-beer-tourism-enjoy-these-impressive-renderings/ https://www.yuengling.com/and-daughters-blog/yuengling-begins-big-expansion-in-tampa-focused-on-beer-tourism-enjoy-these-impressive-renderings/#comments Wed, 18 Nov 2020 20:12:49 +0000 https://www.yuengling.com/yuengling-begins-big-expansion-in-tampa-focused-on-beer-tourism-enjoy-these-impressive-renderings/ Yuengling begins big expansion in Tampa focused on beer tourism (enjoy these impressive renderings)

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Yuengling begins big expansion in Tampa focused on beer tourism (enjoy these impressive renderings)

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In the Yuengling Kitchen with Celebrity Chef Kelsey Barnard Clark https://www.yuengling.com/and-daughters-blog/in-the-yuengling-kitchen-with-celebrity-chef-kelsey-barnard-clark/ https://www.yuengling.com/and-daughters-blog/in-the-yuengling-kitchen-with-celebrity-chef-kelsey-barnard-clark/#comments Wed, 22 Jan 2020 20:58:00 +0000 https://www.yuengling.com/in-the-yuengling-kitchen-with-celebrity-chef-kelsey-barnard-clark/ Yuengling has remained a family-owned and operated brewery in Pottsville, Pennsylvania for six generations and nearly 200 years. Maintaining this fiercely independent spirit and continuing the success of the family business has always been a priority for me. Fortunately, with the support of my family, I was still able to be involved in the business, […]

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Yuengling has remained a family-owned and operated brewery in Pottsville, Pennsylvania for six generations and nearly 200 years. Maintaining this fiercely independent spirit and continuing the success of the family business has always been a priority for me.

Fortunately, with the support of my family, I was still able to be involved in the business, while also pursuing my second passion: cooking. In 2011, I graduated from the Pennsylvania School of Culinary Arts, which ultimately allowed me to forge my own path alongside my sisters. Together, we are Yuengling’s 6th Generation, but we each have our own individual talents and perspectives. It’s that diversity that has helped us keep the brewery moving forward, bringing our fans exciting new products, events and announcements.

https://www.yuengling.com/wp-content/uploads/2020_KBC_IntroVideo_Partner.mp4

On behalf of my family, I’m thrilled to kick off 2020 by announcing our first-ever chef collaboration with celebrity chef Kelsey Barnard Clark. Hailing from the small town of Dothan, Alabama, Kelsey’s love for cooking started at an early age in the kitchen with her family. As America’s Oldest Brewery, we know a thing or two about family traditions. That’s why we’re so humbled to partner with Kelsey whose culinary expertise, deep family roots and love for Yuengling make her the perfect partner for our brand.

We know some of life’s most cherished memories happen with loved ones over food and drinks, so we’re joining forces with Kelsey to help make these special occasions even more memorable for our fans. Over the past several months, Kelsey and I have combined our experience and passion for cooking to develop custom recipes that feature the bold flavors of Yuengling’s iconic beers, including Yuengling Traditional Lager, Golden Pilsner and Oktoberfest. We’re excited to not only show how Yuengling beer pairs well with food, but also how it is a versatile, quality ingredient that can elevate everyday dishes. Most importantly, we can’t wait for our fans to try our delicious recipes during their own special occasions with family and friends, from intimate dinners at home to legendary parties for the Big Game.

Foodies and Yuengling lovers will have the opportunity to create our specialty recipes in their own kitchens by entering for a chance to win a year-long supply of groceries at CookwithYuengling.com. Fans will also have a chance to win a once-in-a-lifetime exclusive VIP Dinner Event, hosted and catered by Kelsey and myself, in Yuengling’s iconic hand-dug caves at the Pottsville brewery.

Stay updated on all exciting announcements and fan opportunities by visiting Yuengling.com or following @Yuengling on Facebook, @Yuengling_Beer on Twitter and @YuenglingBeer on Instagram.

Bon Appetit!

  • Sheryl Yuengling

 

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Yuengling Announces First-Ever Chef Collaboration https://www.yuengling.com/and-daughters-blog/yuengling-announces-first-ever-chef-collaboration/ https://www.yuengling.com/and-daughters-blog/yuengling-announces-first-ever-chef-collaboration/#comments Tue, 21 Jan 2020 14:37:18 +0000 https://www.yuengling.com/yuengling-announces-first-ever-chef-collaboration/ Jan. 21, 2020 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced its partnership with celebrity chef and acclaimed restaurateur Kelsey Barnard Clark. Read the full story here.  

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Jan. 21, 2020 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced its partnership with celebrity chef and acclaimed restaurateur Kelsey Barnard Clark. Read the full story here.

 

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The Story and Family Behind Yuengling – America’s Oldest Brewery https://www.yuengling.com/and-daughters-blog/the-story-and-family-behind-yuengling-americas-oldest-brewery/ https://www.yuengling.com/and-daughters-blog/the-story-and-family-behind-yuengling-americas-oldest-brewery/#comments Fri, 03 Jan 2020 20:46:34 +0000 https://www.yuengling.com/the-story-and-family-behind-yuengling-americas-oldest-brewery/ Jennifer Yuengling is one of the four 6th generation sisters who are carrying on their great-great-great grandfather’s legacy in Pottsville, Pennsylvania, and across 22 states. She shares about working with family, the secret to the company’s success, and a whole lot more.   http://www.ouramericannetwork.org/story?title=The-Story-and-Family-Behind-Yuengling-America-s-Oldest-Brewery  

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Jennifer Yuengling is one of the four 6th generation sisters who are carrying on their great-great-great grandfather’s legacy in Pottsville, Pennsylvania, and across 22 states. She shares about working with family, the secret to the company’s success, and a whole lot more.

 

http://www.ouramericannetwork.org/story?title=The-Story-and-Family-Behind-Yuengling-America-s-Oldest-Brewery

 

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